In the world of games, advertising plays a key role in the success of any project. Teenagers are some of the most experienced gamers and observers of gaming trends, so we decided to talk and asked them to share their thoughts and insights on how to properly promote games, where to look for new games and how to interact with the gamers in a way that will be discussed among the target audience.
In this article we'll look at teenagers' recommendations that can help developers and marketers in successful game producing and promotion.

Introduction

Where should the game be promoted so that it gets noticed and attracts attention?

It is no secret that the choice of promotion platforms is the key to a successful advertising campaign. Teenagers emphasize that advertising should be unobtrusive and targeted so that it doesn’t evoke negative emotions. As a rule, they mostly watch content in TikTok and YouTube, most often in the format of streams and reviews. However, they note that the creation of separate channels for each game attracts attention. For marketers, this is the insight that will allow deeper engagement with users and sharing updates, news and other important moments.
From the discussion we made the following conclusions on the marketing strategy of the game promotion:

1. Social Media Creation
Every game should have its own channel on TikTok and YouTube.

2. Content
Videos featuring 2-3 people talking about the game's innovations and updates.

3. Publication Frequency
It's important to find a balance between publication frequency and audience activity so as not to cause PR fatigue by posting too often.

How do gamers find new games?

Despite the many different platforms, gamers have shared a fairly simple and common method of finding new games through the Steam or Apple Store platform, where paying attention to:

• Discounts and sales on Steam:

Games that are available at a discounted price catch his attention.

• Graphics:

There should definitely be some quality images and at least one video. This is critical to the perception of the game.

• Genre and Reviews:

Gamers analyze the genre and read user reviews, which helps them understand whether the game is worth downloading or not.

• Release Date:

Developing interest in a game should start before its release and create a demand effect through anticipation.

Conclusion

Game promotion is a multifaceted process that requires a strategic approach and understanding of your audience. The experience of communicating with the target audience - experienced gamers - has shown that the use of social networks, attention to the quality of content, choosing the right monetization models and cooperation with bloggers are all key aspects of successful promotion in the world of games.

How do you feel about game advertising from bloggers?

As mentioned earlier, TikTok and YouTube are the most popular streaming and review platforms for games and bloggers play an important role there. Gamers believe that working with bloggers requires a certain approach, because it is possible to promote a game in such a way that it will be perceived negatively. Gamers are more likely to seek out game-related content randomly, especially level walkthrough videos, which can provide useful information and details about specific games. They do have a few favorite bloggers they follow—likely for their charisma, quality streams, or other appealing qualities. Here, we’ve compiled some essential guidelines for effective blogger outreach.

• YouTube Search:

Search for walkthrough and review videos to understand how bloggers interact with the game.

• Collaboration:

Partner with bloggers who have experience and an audience in the game community.

• Creating content in English:

To reach a wider audience, it is important to create content in English, regardless of the country of development.

How do you feel about game monetization, what models or techniques do you find successful?

Gamers' emphasis is that the monetization model is critical to the successful distribution of a game. They believe that games should be free to download, with the ability to donate internally through the purchase of new skins, boosts, and in-game currency. This model allows players to familiarize themselves with the game first and then, if they like it, make additional purchases.
From the discussion we made the following conclusions about game monetization:

• Free download

The game should be available for free download to attract as many users as possible.

• Donations and in-game purchases

Players can purchase skins, coins and other rewards, allowing developers to capitalize on interest in the game.

• In-game advertising

An additional method of monetization that can be implemented without distracting players from the process.